MINI NZ
MINI – Yeti – Burton high fives Objective: Change perceptions of MINI. Get people excited about MINI as an 4×4 adventure vehicle – as opposed to just an urban city car. MINI Yeti at burton high fives in Queenstown Target Audience: Adventure seeking, high income urban dwellers that live in Queenstown or have winter escapes there. Execution: Aligning with the snowboarding competition ‘Burton High Fives’ allowed MINI to talk to a wider audience. We supplied a Yeti performer which enabled Mini to attract their target market and communicate their message with a more edgy tone. MINI – Mime – Public spaces NZ wide Objective: Encourage people to give up 5 minutes of their time for a unique MINI experience. Ensure anyone who gives up their time is adequately rewarded with the Mime getting excited and anyone who is too busy sees a cheeky sad Mime face. Ensure our MINI fans have fun interacting with us. Target Audience: Families with kids who will love the activation idea, 30 + couples, tween’s and teenagers. Execution: Our Mimes encouraged the MINI Countryman target market into the Countryman so they could experience just how big the new four door MINI really is. We achieved this in a ‘beyond normal’ way with our mimes adding an element of surprise and delight. Our Mimes ensured everyone who interacted with MINI took away a massive MINI memory including a stock motion clip with costumes and props which they could post on social media. MINI – Mime – Nz Buskers festival Objective: Have fun and ensure MINI fans have fun interacting. Encourage the World Buskers Festival Christchurch visitors to give up 5 minutes of their time for a unique MINI experience. Anyone who gives up their time to get involved is adequately rewarded with Mime excitement and anyone who is too busy sees a cheeky sad Mime face. Bring people into the MINI activation as they are walking past Target Audience: Families with kids who will love the activation idea, 30 + couples, tweens and teenagers. Execution: Our Mime encouraged groups of the public to get inside the MINI Countryman so they could experience just how big the bigger four door MINI really is. While in the Countryman MINI took social snaps to create a stop motion clip with costumes and props suiting the Beyond Normal theme. Every participant took away a massive MINI memory of this experience which remained strong long after the...
Read More
